About the Episode: 

What can gratitude teach us about love and suffering? Isn’t gratitude just about being positive and happy all the time? Isn’t that what love is all about too? On this episode, David James Baker teaches us that not only is there no love without suffering, but there is no gratitude without it either. David is a very mindful and contemplative guest who we learned a lot from during this interview. We hop you do too!

Links and Resources:

The Skyhorse Company & Skyhorse Films
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Prayers of an Old Dad

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Hunt Gather Parent

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Laura Vanderkam Ted Talk
Featuring:

David James Baker M.A. M.F.A

David James Baker is a communicator, marketer, filmmaker, and real estate broker specializing in commercial, residential and ranch properties in Colorado, New Mexico, and Mexico.

David has taught and lectured on film and digital media at numerous colleges and universities in the U.S. and abroad. His workshops and courses on digital media have influenced thousands of creative media students in the U.S., Norway, France, England, Spain, Mexico, Costa Rica, Honduras, Peru, India and Vietnam.

David has written and produced media content and programming in the U.S., Vietnam, Mexico, England, and France. His film and video productions include, Gila Wilderness Adventure with Jim Mater (2021) Exploring the Gila River with Patrice Mutchnick and Children (2020), Cabalgata – A Mexico Horse Pilgrimage (2012), Portraits of the Southwest – Road Closed (KRWG/PBS 2009), “Bottlenecks & Resilience” along the Gila River (2009), and “In Their Own Words – A Return to Vietnam” (2004). David is the author of the book, Prayers of an Old Dad (2020) a book of poetry, reflection and meditations from walking in the New Mexico desert with his son.

Read David’s full bio here.

Episode Transcript

Bunny: 

Hi there and welcome to the life-saving gratitude podcast. I’m Bunny Terry , and I’m joined by my co-host and producer Johanna Medina. And this week we talked to a friend of mine, David James Baker, who I also consider , a Renaissance man and a philosopher at the same time that he works on the cutting edge of digital technology. So , I’m a little biased because he’s one of my favorite people and he also is, as he says, both broad and deep. He’s a really deep thinker with a million different ideas and interests. So I know that our listeners are gonna find them fascinating at the same time that just like every time we do this, I I’m always so surprised at the turns it takes. Right?

Johanna: 

Yeah. Yeah. I was just thinking too , the way you’re saying that , like whenever we asked David, or you asked him , unfortunately, I’m not really on this episode because we recorded a little bit later in the day and I was kind of on baby duty, but , I was there for kind of technical support. And when I went back and listened, as I was editing, I noticed, you know, David, he really takes his time in answering questions. When you ask him, he’s really thoughtful about what he’s saying , which is makes the editing process easier too, but it’s also a good lesson I think. And okay, you’re , you’re giving him a lot of compliments, but he’s kind of taking that in and really thinking, okay , you know, how do I address that? And just like I said, being, being really thoughtful about his answers and it was, it’s also, I like, I don’t know, I just love this episode too , because of the way , um, it started out with one thing I kind of talking about communication and it turned into, you know, a great parenting lesson and , talking a lot about even mindful parenting and just kind of his philosophy on , loving people. It could , yeah, it , it did, it definitely did go broad and deep. So I think that’s a good way to describe it, but I pulled a lot of great quotes from this week. So I’m excited for our listeners to hear it

Bunny: 

Well. And one of the things that he, I kept thinking about since we talked to him was , he said, you have to live in reality and you have to know that what’s right in front of you doesn’t lie. Toby and I talked about this a lot yesterday, about how, when we’re, you know, in that first half of our life, we spent so much time not living in reality. I mean, people call, call it living in the moment. But I like the idea of living in reality because this is our reality. You know, this moment is what we have. And if we don’t live in this moment in the way that David described, then we miss the moment altogether. And what we’re thinking about that , the reality that we think is important, which is not really reality, but it’s the future or the past is we don’t have any control over that and it’s already gone. So if you’re not living in reality, he also talked about what love means, right?

Johanna: 

Yeah. I mean, he has, I tried to explain , I tried to explain this to Leasa too yesterday and I couldn’t say it in quite the way he did, but I definitely, I mean, I wrote it down to that. You know, he’s talking about how it’s might be controversial, but the way he says it will totally make sense when you listen to the episode, but about , um, you know, love is you can’t really have love without some suffering and some pain and you can’t love somebody without letting them suffer too. And , he related it a lot to his son that, you know, you, you want to maybe protect your kids from suffering and pain and you want to keep them protected, but there’s going to be suffering in life at some point. And if you just protect them from that, then , they’re not gonna know how to, you know, deal with that suffering. Because I mean, you can’t make it through life without a little bit of suffering. And , it also reminded me of, you know, when we talked to Daphne and she talked about resilience and, and kind of building that resilience. So if you’re always, you know , protecting your kids or your loved ones from suffering and pain, they’re never going to be able to build up some of that resilience. So, but it’s also hard, right? It’s hard to watch the people you love, suffer or make choices for themselves that you might not want for them. So , um, I thought that was really interesting concept that love love is pain sometimes.

Bunny: 

Well, and it made me think of , David said I had to learn to let Zadrian fall. I had to learn too . And he meant that both in the literal and the figurative sense. And it made me think about how , um, I’ve made a million terrible mistakes. I mean, just like everybody else, I continue to make them sometimes. But my dad, especially, I’m sure that mom did the same thing, but my, but they never, there was not a moment when they said , we really don’t think you should quit school at the end of your freshman year and move away from New Mexico state and go somewhere. I mean, they never said don’t do that. They said, well, do you need us to help you move? Or do, I mean, they always supported. They never said you’re going to fall flat on your face and you’re never going to have a dime and it’s going to take you 20 years to finish your college education . They never said any of that. They just said, okay. And then they let me fall. And then if I needed, you know, like if I needed a dad to come up and put a new muffler on my car, he would do that, but they let me fall a lot. And I think that’s actually a gift.

Johanna: 

Yeah. Yeah. I think so too. I mean I think it’s proven obviously in your life that, that, that can work out and again, you can’t stop some things from happening you know what I mean? Like you can’t stop it, everyone’s gonna make mistakes or, you know, they might turn out that you thought they were a mistake at the time, but then it turns out that was probably the best thing that could have happened or should have happened at that moment. So yeah, we need to just as parents and as people in relationships, you know, sometimes you have to let people make those choices and be there and just support them. You know, he has a lot of great links that he talks about and we’ll definitely, you know, we’ll link his bio and all of his information, but David is , definitely a very interesting and, you know, I think interesting person and someone, I think we learned a lot from this week. So I was happy. We were able to get him on.

Bunny: 

Me too. Me too. So enjoy. And thanks for being here. We’re here today with a friend and a colleague , David, James Baker, who I met in a rather unorthodox way. But before we talk about that, I want to talk about what I know about David. He is, if you look him up online, he is first and foremost, a communicator in several different ways. He’s a , he’s a digital marketer. He is a filmmaker. He is , he’s on the cutting edge of a lot of different digital technologies at the same time that he is a really traditional Renaissance man. He communicates in really cutting edge and really old-fashioned ways that make him one of my most fascinating friends. And just a couple of weeks ago, I called David on the phone and I said, I don’t know why, but I knew I needed to give you a call this morning. And I think we hadn’t talked in about six months, but what I knew at that moment was that he was somebody that my listeners, that our followers needed to know , for several different reasons. And, I know I keep saying that, you know, he’s, he’s just this dichotomy of progressive cutting edge digital guy at the same time, as he is, hope you don’t mind me saying this, David, but sort of an old soul in terms of how the world works. And he is a genius in terms of mindset and meditation. One of the things he did recently is , he wrote a book called prayers of an old dad. It’s a book of poetry, reflection and meditations from walking in the New Mexico desert with his son who happens to be eight years old. So, we’re, we’re going to post his bio because it’s so long. I mean, he’s taught all over the world. He was the manager of internet technologies at UCLA. , he, I’m going to tell you when David and I met, I knew this tiny slice about him and , and I , and I still continue after, is it three years, David? I can’t recall. It’s after all this time, I, every time we talk, I learned something new. So please take a moment, look at his bio. It’s probably got some skills that you can hire, but , um, it’s gave it, he got to tell people how we met one another, how we connected, because if we, I think we were connected in a different way, in a different world. It’s so crazy.

David: 

It’s really funny. I always think about how I, how we found each other Bunny. I was at the time commuting from San Diego to LA and I had to leave San Diego at, had to be in the car at 4:00 AM in order to get to where I needed to be in the San Fernando valley at six 30. And if I was 15 minutes late, I ended up being 45 minutes late on the, on the other end. And around that time, I was teaching digital media at a Jewish college in the valley. And I was thinking about real estate. And so I started writing to a lot of real estate brokers saying, Hey, I’m a digital media guy. And I have some ideas about selling real estate because real estate really just lends itself to visual media. And I want you to know about me . I don’t know if I’ve told you this, but I must have written to 50-100 150… I don’t know, pick a number and one person wrote back. And that was you. And I was like, wow, that was two lessons. One lesson was well , real estate brokers. They don’t really communicate unless they like sniff a deal or something. And you did. And so I was like, oh my gosh. And she’s in New Mexico. And we own the house, own the house in New Mexico. And I have taught previously and worked previously in New Mexico, went to graduate school in New Mexico. And so then when I spoke to you, it was just really fascinating , um, to make that connection. And you , you brought me back to New Mexico Bunny and what you did so I can thank you. Wow.

Bunny: 

Wow. Well, we’re so happy you’re here. And then you came when we worked in the same brokerage for awhile , but the coolest thing that happened is that every time we got in a room, we, it was sorta like, it was almost like we were combustible because our ideas flew so rapidly. And , you know, the other thing that I failed to say is that your not only a communicator, but you really a creator, you create, you, you have a million ideas and you create this beautiful writing and then you create, you know, you went up to Northeastern New Mexico and created these films of this ranch. I have listed that made everybody want to move to Clayton New Mexico. It was nuts. Not that I’m not saying everybody doesn’t want to live in Clayton, New Mexico, but it’s so, so you work in this, I’m just curious about, I mean, do you see yourself as, an optimist or a realist? What I want to talk about mindset for a minute because you you’re so good at keeping this notebook and recording all of your ideas, all of your thought processes. Tell, talk about that. Talk about how you see yourself.

David: 

Um, well , uh, how I see myself , uh , first thing out of the way I see myself is a work in progress and, I see myself for my , uh, my faults and my failures. Um, so I try to be honest to myself about that. And then I look for , um, ways every day that I can build upon that. So I, I start the morning really early and I try to just set some time between three and four or four and five in the morning to be quiet and to write and to journal and to think about what it is I would like to do this day. And , um, so it’s a way for me to physically , um, be involved in meditation to, to sit quietly in meditation, in prayer, but also to , um, to keep track of , of those things that enter my mind when I’m in that space. And , um, I remember one time we were at a , at a meeting and somebody asked, you know, what’s your process, everybody, what’s your process. So everybody went around the room and said, what’s the first thing you think about when you wake up in the morning? And I remember saying, well, the first thing I think about as I try not to think about anything, I really want to have to have an empty, empty, empty brain and see what I can, where I can go from there. So I think that’s, my process is you know, starting out, what did I, what did I not do so well yesterday? And , and what’s on my mind and what can I do , better? And what am I not done so well in my life? And what can I do , better, because I think you have to have both. Um , and then how I see myself, I think of myself as first and foremost, a communicator, a problem solver , uh, uh, I like to find creative solutions to problems. So branding and marketing and communications, and still are areas that are just, I’ve always worked in, in media and I’ve always been attracted to media. So I’m some kind of a mediator, I think, in, in that traditional sense of medium . And I also unfortunate that I have people in my life that I can serve. And so a lot of times I’d get frustrated about , uh, you know, that didn’t go so well, that relationship didn’t work out. That transaction didn’t go the way I wanted it to, but I have to stop and remind myself that I’m lucky to have a lot of people to serve. And , um, and then that kind of takes the pressure off of me, you know? So it becomes sort of a question of what can I do for you? And, I know, I’m this person, that’s this and this and this. And , and I know those areas where our strengths and weaknesses, but let’s take the spotlight off of that. And what can I do in service to others? And I think that’s in , in my maturation aging, I’ve decided as the place that I most like to be as a place where I can successfully serve others. And then when I can successfully serve them, I can , um, remember that , uh , that who I love and who I like as a choice. And it’s not, it’s not two way, you know, just because you love other people, it doesn’t mean they love you. But , I think , we have an opportunity to serve others and to love others at the highest level. And , um, I used to think in my twenties and thirties, oh, I have a lot to say, I want to say this. And when I say that, actually now I don’t think I have that much to say anymore. I basically, I have one message and that’s the message. And I look for places where I can, I can serve that message,

Bunny: 

That that’s a great, what you, just, the thing that I wrote down, because I always do this, I tend to, I tend to end up writing a lot while we’re doing these podcasts, but I, you know, I, and you know, this, that my affirmation every morning or my prayer was always , um, let me, you know, let , you thank you for the people that I get to help today. And what you just said was I’m lucky to have a lot of people to serve and that you know, who you love and who you like is a choice, whether they like you back. And I , that’s, that’s a huge truth that you have to figure out. I mean, it’s crazy that I have to get to this age to figure that out. But it is a gift to have a lot of people that you get to serve on a daily basis. And you do that through your, through marketing. And , and we got to talk just for a minute about business because real estate is, is really a service industry. People like to think of it as sales, but it’s not it’s service. Are you shaking your head?

David: 

I totally agree with you. I totally agree . In the short time that I’ve been working with brokers and brokerages on branding and marketing, and then became licensed myself as, as a broker, the way I think of exactly what you’re saying is , um, is, is real estate is a place to help people solve their problems. And everybody needs a week. Everyone needs a place to live, whether it’s an apartment or, you know, a mobile home, whatever it is. Um, you know, the question I ask is how can I help you solve the , solve your problems to get to where you want to be? And it really is about service,

Bunny: 

But David don’t you think that’s what people miss in marketing is instead of talking about what they can sell to you, they need to be talking about how they can solve your problem .

David: 

Well, one of the that’s interesting, one of the things that I’ve learned , uh, in the digital domain is that marketing is not really about messaging. I always thought, you know , marketing was about telling your story, having a beginning, a middle and an end, and a coherent message. And in fact, in the world we live in now, marketing is about engagement. So it’s about an interaction and an ongoing interaction. And if you can have that interaction and continue that interaction, then we can actually get somewhere. But if I’m just trying to tell you something, it’s a, w it’s a one-way channel. And, and , um, and it’s not really that successful. So I think one thing that we miss, it’s easy for us to miss in marketing, branding and communications is that it’s not just about me pausing long enough for you to say what you need to say. So that then I can say what I’m thinking about. It’s really about how can we create an engagement and how can we come back to that? And that’s what you do better than anyone I know on social media is Europe every morning, and you have an audience and you’re reaching out to your audience every day, consistently it’s work, it’s it’s work , consistently reaching out to your audience and , and being there for them in the way that only you can be there for them. And that’s successful. Obviously

Bunny: 

Well and I think that that’s another thing about communication. And what you just said is that it’s not just waiting for an opportunity to, to hit somebody with one shot. I mean, you have, you have to be willing to do you have to be willing to market, not market to people, but communicate with people on a consistent basis. Because now you’ve got to build trust. It’s not like the old days went on Sunday night, we watched Bonanza and we saw an ad for Pall mall cigarettes, or for ring around whisk that got rid of reading around the collar. We consumers don’t just want facts anymore. They want to feel like you’re engaged with them in some way. Right? Yeah. I didn’t, I didn’t hear the end of it. You were breaking up just a little bit, but I think you’re talking about how communications has changed has changed. And it certainly has. So I wanna talk for a little bit because , and I know this is a big jump, but I want to talk because this is so, so near to my heart, David is the way that you parent , um, because you came to this at a different time of life than some of us, you know, I was like 21 when I had my first child had , so I wasn’t mindful anyway ,

David: 

I was in my forties

Bunny: 

And you seem to do some pretty incredible mindful parenting. And you communicate with Zadrian in a way that I didn’t know how to communicate with my kids.

David: 

Well, I’m learning every day. And I mean that , my son who’s eight is, is, is my teacher really part of my background is I have about 10 years of behaviorism training with horses as an avocation and a passion. And I also did work. I took people when I was going to graduate school. I worked for an outfit or taking people on pack trips in the, in the Rocky mountains and worked for various trainers at that period in my life. So it was a, it was a passion, but it was really also about communications. Um, how I parent is , um, really, that’s a big question. Let’s see if I can do justice to this.

Bunny: 

I mean, well, we’re talking about communications in this broad sweep, and yet when I watch you as a parent, and when I first met you, which was when Zadrian was, I don’t know if he was four or five, but what I saw, he was four. And what I saw was that you brought a lot of those communication skills and maybe, and maybe all training in , in different, in different disciplines, but you brought a lot of that to your parenting. And you’ve, you’ve raised this child who i s really aware and kind, and generous and creative. And, u m, you know, I had a cousin who said to me, once y our only job is to raise kids that you’re g onna like as adults, you know, you, you know, certainly you want to make them feel safe, but, but the fact is that when you, when you have kids early in life, you’re almost too stupid to know how to be a parent, but you have a lot of energy. And now you bring this mindfulness to parenting that I’m, I’m, I’m in awe of. I just have to tell you, so I’d love for you to share with our listeners your, how it works for you and Zadrian in small b its and b ig b its.

David: 

Well, I have to also , credit his mom too , for her active involvement. And Zadrian and I have been traveling , our own journey to that as he is my teacher and me as his, I think, as a facilitator, as a guide , uh , um, as, as an extra set of eyes and ears to say, oh , Whoa, Whoa, Whoa be aware of this. Whoa , look out for that. One of the things that I think I had to learn was on the staircase was that I needed to learn that he needed to fall. And that was really hard , to watch your kid fall. Okay. So it’s like, this is the stairs be careful. And that goes in one ear and out the other ear. And I was like, okay, so now it’s time for me to let you fall. I have to let you fall. And when I was teaching at the university level, I would sometimes have parents come to me of kids and say, can, can, can Adrian please be in, in the digital animation class, could you please let him in? And I learned to say to parents, I said, you know what, I’m totally, I’m willing to sign any paper to add him to her, to the class, but let me do you a favor. If you want him to be in that class, he needs to come knock on my door and ask me to sign that piece of paper, or he’s not going to care about being in the class. So in order for us to be successful, I need you to go ask him to knock on my door and ask for my signature. And I was Adrian. It challenge for me. And an inflection point was definitely like, oh, this is not just about telling them how good he is and communicating and living some sort of fabulous lives that doesn’t really exist. But this is about love is about suffering and pain. And I don’t think you get to love someone unless you’re also willing to suffer for them. And I just think that’s part of the, part of the reality. So I’ve had to learn continuing to learn when , when Zadrian needs to fall and he needs to pick himself up. And , that’s, that’s not easy because you know, it’s not easy, but , uh , I think it’s so important. I read something recently where , um, it was from the book , um, is from a woman who traveled around the world, studying, studying native cultures, parenting and native cultures. Hunter-gatherer and Parent is the book. And she said, we as Americans. So over praise, our children, it’s just baked in because as Americans we’re so positive, we want to do the things we want to leave their friends, you know, and we tend to over praise our children. I started thinking, oh my goodness, that’s really right. You know , I want, anytime , you know, a kid, that’s something where you want to say, great job, great job, great job. So I stopped doing that and I just did a thumbs up if he did something that was really good. I would just put a thumbs up. So I wasn’t like doping him up for the expectation of hugs at the Olympic level. Every time he tied his shoes, I thought that was an interesting point for me is , is , uh , oh yeah. We, we really do over, over satiate on the positivity in life. Life is a balance. We have good days and bad days, we had a rough week this week and I found myself questioning a lot of things. And , I can tell you that story briefly. We soccer started this week and we got to the soccer field and we looked on the rosters and all of the teams had coaches and they had a field assignments. His team did not have a coach, and we didn’t know where the field was. And , um, so, and, but he knew his name. He was supposed to be a bulldog. Okay. He was on the bulldog team. Okay. So we get out there and it’s chaos. It was, it was just total chaos. It was post COVID returning to soccer. Nobody knows what’s going on. And he has a low threshold for that. It’s, it’s really a challenge area for him. And , uh, and I said, you know, just join these guys. Here’s a team. Let’s work with these guys. Well , and then a couple other kids came by and they were looking for a place. So I started talking to them and finding their parents and trying to help them find where they were supposed to go, because we’ve done it before. And Zadrian walks over to me with his head hanging down. And he said, those are badgers. I’m a bulldog. And it was like, oh my goodness. And he was dead serious that he is not a Badger. I was like, oh my goodness. You’ve got to be kidding me. Now, after all this, you’re going to have a meltdown that you’re, you’re a bulldog and you can’t practice with the badgers. And it was so frustrating in that home. And you know what he spiraled and I just had to let him spiral. And I just went and played soccer and he would, he would come in and coming out and he eventually did work through it. But that night I had to spend about 45 minutes. Um , meditating, praying, thinking about my own frustration, because here I was a parent and all the perfect soccer parents were lined up on the side of the soccer field. All the other kids were just happy to jump in on a team that had way too many members. And nobody knew what team they were really playing on, but Zadrian is a rural guy and he wanted to know what’s my team and what’s my position. And it was too much for him. It was a meltdown. And I was like, oh gosh. So it was actually, it doesn’t sound like a big deal, but I want you to know emotionally for me, it was really challenging.

Bunny: 

No. So we talked about this that morning when I felt like I needed to give you a call. We talked about me hearing Glennon Doyle, talk about how we have worked so hard to insulate our children in this, this generation of parents have worked so hard to insulate our children from any level of suffering. And she said , suffering is around the corner. It’s either going to be next Tuesday or next month. Or we can’t convince, we can’t create children who are, who don’t know what it’s like to suffer a little bit. And , um, and she talked, she said, you know, my generation of parents have been sold this bill of goods that we’ve got to protect our children at any price. And then when something happens, you know, when, like when her kids had to go through her divorce, that level of suffering completely throws them off because they don’t know how to deal with it. And she also said, you know, if you want to raise kids who are kind and resilient, you have to think about what creates that in the first place. How did, how did you know, I got to tell you, David, I wasn’t particularly kind and resilient when I was 25 years old because I hadn’t suffered much. The other thing you said that was interesting when we were talking that morning is that you said, bunny, you wrote this book about gratitude. And I wrote a book about suffering. And I thought, is that, did you feel like prayers of an old dad was a book about suffering? Because it was it sort of integrated this whole practice that you have with Zadrian and, and the things that you hoped for him, but also some dashed hopes as well. I thought that was interesting for you to call it that.

David: 

Absolutely. I think another word for suffering is love because you can’t have one without the other. No , I don’t think we should all walk around with our heads down, crawling on the floor, crying. There’s plenty of that in the world, you know, recognize our suffering for what it is, and then get up and try to help other people get up. And , um, and that’s what I try to do every day. So , um, there, there definitely is suffering and we are so fortunate, so fortunate in random ways how, how much we have compared to when I traveled to other places in the world, by the way, they have a lot of other things too. We always think, oh, we’ve got everything. They don’t have anything. No, they have a lot. They have more than we have in other areas, but we have incredible material, wealth and abundance at every level. And there are people who don’t have it in this country. I don’t want to deny that, but there is an enormous amount of wealth in the west. And , and so we, that’s our, it’s our burden to , as much as it is our blessing, it’s also being aware of it and being aware of the impact that it has on other people, I think is important. And prayers of an old dad is really about a journey of being a parent when I wasn’t expecting to be a parent being a care provider when I wasn’t expecting to be at a care provider , um , putting my career in another place when my career should have been, you know, by the standards should have been first place. And , the lessons of that journey, which it continues today.

Bunny: 

Well, so let’s talk about the book. Where did that, where did that come from? I mean, where, w at what moment did you, or I know it’s not in a moment because it happens over a long period of time when you think I’ve got all these new scenes in these reflections and this stuff that I feel like it is certainly worth sharing and your book is because it’s, so I it’s so beautifully done, but talk about the book.

David: 

Well , um, I think it, can , you , you actually have a lot to do with that book because I started writing that book when I came back to New Mexico with Zadrian, when I was doing marketing and working in marketing for you and for other brokers and brokerages. But , um, in that time I was having to learn to accept what is and live in reality. And that is hard to do. We all have desires and expectations and crazy thoughts about what we want and who we want with and how we want it. And then there’s, what’s right in front of us. And what’s right in front of us, almost never lies what’s right in front of us is just what it is. And I think what I was having to do at that time in my life is except what was in front of me as it presented itself to me, not as I, as I wished it, it had been.

Bunny: 

Wow. That whole idea. So, so we, we try to, I got to tell you it’s, I don’t want to convey , um , this toxic positivity all the time. And in fact , um , I’ve worried that that’s sometimes what we do, what I do, what we do in this platform, but living in reality and , um , saying, you know, sometimes the only thing that I can do is begin. Sometimes the only thing I can do is , um, choose not to go back. Um, and, and at the end of the day, be grateful that I took one step, even though I had hoped to take 10. I feel like that’s what you’re talking about when you s ave what’s right in front of us, never lies.

David: 

Yes . I think that’s a, that’s a, great point. I, I think we tend to overestimate the big achievements in our life. And I think we tend to underestimate the small things in our life and a real world example where that happened for me is when we went into COVID, I stopped having to take my shirts to the cleaners. I stopped having to buy Starbucks every morning and wow, did my checking account show it, you know, just a couple of day , couple dollars a day. Wow. Really, really made a difference. So I think the small things, the small things count more than, than we know , um, when you’re jogging down the street and you see someone who doesn’t have a home or is living through addiction or whatever their situation is , um, you have an extra bottle of water, you give it to them. You and I probably don’t know what that means to a person like that. You know, I , I have had moments. I’ve had , uh, people in my life comes through my wife. Fortunately I have not experienced addiction. Um, but I’ve had people come through my life who have lived through addiction. And I , and there’ve been different points in my life where I’d found someone, you know, by a railroad tracks or in the bushes , um, that was unconscious. And it’s sort of like, Hey, are you okay? And I remember one time I was at a gas station and I did have a bottle of water. And I noticed in the bushes really close to the fuel pump that there was a person completely out of it. And, and I went over there and I mean, you have to be careful. And I said, Hey , are you okay? And this guy woke up and I said, here here’s some water. And , I didn’t realize it, but what I was doing Zadrian was in the back of the truck. And he saw that and I was like, oh, thank you, God, that was such, I don’t know how that all happened, but what that was, was a teaching moment about , um, about trying to understand another person’s life, another person’s point of view, without casting judgment upon it, being there to support someone, however, however little you can. Um, we all have an opportunity to serve someone else in some small way. And , um, that’s really what I would like to devote the rest of my life to still being a communicator, still working in media, still , working obviously a lot and real estate now. Um, but to, to serve others. And then what I’ve learned in personal relationships is that if you really want to understand another person’s point of view, what you first and foremost have to do is suspend your own. It’s like, oh, I got to suspend my own point of view in order to be able to hear someone else’s. And , um, that’s another lesson that came out of that book was, wow . If you want to understand another , another person’s point of view, you have to suspend your own, you have to make room for their , whatever their life path is. You have to make room for that. And that’s an act of not being selfish, of being generous, I think.

Bunny: 

Do you think that works with your kids too? I mean, do you think you have to, in order to hear what Zadrian needs, you have to set aside what you want for him?

David: 

Uh , yeah.

Bunny: 

I mean, it just struck me. I was like, oh gosh, wait. Cause we work so hard to superimpose on our kids.

David: 

We, I get totally guilty. We’ve looked at, you know, from pre-K now through third grade , um, San Diego, Santa Fe , um, we have looked at schools in our own eyes as mother and I, and we have repeatedly gotten the lesson that, or been taught the lesson that what you want in an ideal quote unquote school, that there is such a thing. And there isn’t, I’ve learned is not necessarily what works for them. And , uh , so now it’s like, oh, okay, whatever that perfect school is for me is sort of beside the point, because it’s got to work for him and he has to navigate it on his own terms. It’s not something that I can go in there and they could pre-negotiate for him and have all set up. Doesn’t work that way again, he’s got a fall and I asked to experience pain . And , um, and so, yeah, I definitely have had lessons on that. That’s a great one to mention. I’m glad that you mentioned that.

Bunny: 

Well, and I want to go back to that idea of love and suffering love and suffering being some of the same coin because , um, we, you know, there, there’s that really obvious piece of love it’s suffering. If you love somebody , you’re , you’re obviously going to suffer when they suffer , or you’re going to suffer if you experience some sort of a loss of them, you know , I love my parents. I will suffer when they’re no longer on the earth. And, but, but there’s also that love of , that if I allow them to suffer and while it breaks my heart, you have to allow a level of suffering somewhere . I can . I keep hearing that you got to let them fall. You got to let them fall. Love and suffering are similar things.

David: 

I think that. I think they are, they are definitely related another point to this that I’ve had to learn. And I think is in prayers of an old dad, is the idea that if you want to win an argument, you need to give up being right. There’s no better way to win an argument than to give up being right. And if you can give up being right, that means you can sit in silence, caring, listening, loving. I’m not saying ignoring, but you can sit in the silence of your own words and you can accept what is right in front of you , And you can make room for another by not having to be right. I think that’s so important too.

Bunny: 

And does that work with Zadrian?

David: 

Definitely helps. It’s definitely. It definitely has been like, you know what? I’m getting into an argument with an eight year old. I really don’t need, it’s like, no, no, no. I’m not going to argue with you. Your point of view is what it shouldn’t be. I’m going to just let this go. When, when a client or a customer comes at me with forks and arrows, and like, I’m just gonna like take this in for a minute because it’s in that space. When you take it in that you might be able to see something new other than what you’re hearing, because our brains are really all about. We interpret things, right? The human brain, our human brain , we wired our own brains. We have our own , um, our own views that we’ve hardwired our own brain. And sometimes we need to make space for another point of view. And I think in that moment, when, if you can, if you can give up being right, if you can listen, if you can think about how you could serve another person in a small, in a small way that doesn’t make you , that creates opportunity that you didn’t know.

Bunny: 

Well, that’s another, that’s a really another really interesting point is that we tend to think by letting go of our viewpoint, we’re giving up an opportunity. But what you’re saying, it’s that you really create an opportunity, Right?

David: 

I think that’s right. I think that’s easy now you’re talking as Bunny, the broker and negotiator.

Bunny: 

Well, but I also think a lot about how , we’re kind of we’re hardwired and like you said, we’ve created our brain. You know, we’ve talked about that a lot, especially when we did an interview with Daphne Miller and she talked about how we, we tend to be wired the way that we think and the way that we allow ourselves to think. But , um, when we re you know, we sort of, we’re hardwired to think we can’t fail, we can’t fail. We can’t give up. We can’t give anything up. You know, that’s sort of the human condition. And I know that’s especially hard with a small child, but it’s, but it’s hard in a negotiation. I’ve been in a horrible negotiation with another broker for the last couple of weeks. And I’m like, we’re not even parties to this transaction. Why are we just biting ? And it always brings me back to that, that statement by Seth Godan , who is like, he who fails the most wins. That’s what you’re saying is let go , let winning stop .

David: 

I think another way to , to think of what you’re talking about is is that when, when you, when your love for someone else is greater than your need, from that love, in other words, the best relationship is, is when your love for someone is greater than your need from that person. And that’s back to this idea, or what are the small things that I can do. I think that, and you know, when you’re, when you’re really frustrated and you’re being attacked personally, I’m a normal human being too. And I was like, wow, it’s really hard to work with you right now. You’re calling me every name in the book and you would use me every possible thing. And I’m trying to find a solution here. And I think , this it’s back to this idea that, that I need to make my consideration, my openness, my appreciation, and do my love for them greater than the need for what I’m going to get out of. It.

Bunny: 

I’m so silent part of the time, because I’m trying to… it’s like, you’re getting my brain to full of higher concepts. It’s just wow! It’s because it’s.. if you can, if your spirit can be generous and let the idea of winning or dominating, or , um, you know, almost recreating someone in your own image, I have to tell you, I tend to, to sort of bristle up when, when I think that somebody is attacking my intelligence, like, are you really, really, I, you have to know yourself well enough to know better than to behave that way, but I do it all the time.

David: 

It is hard when someone attacks you personally, Right. Instead of making room for that, instead of accepting that in its totality, we want to fight back. And again, I think it’s this idea that, you know, if you just pause, I find that when I can disconnect my reptilian brain and perceive what is in front of my face and its totality that, which is concealed from me is revealed. It all starts to make sense. It’s like, oh, okay. And then I don’t feel so at fault about, I have plenty of faults. I might’ve even made a man made a horrible mistake when someone comes at you that way. Um, but what doesn’t work is trying to convince them a different way. What doesn’t work is attacking them. The only thing that I find that works is letting things be what they are and doing the best that you can do in small ways to rectify the situation. And you have to get back up, you’ve fallen down. You have, that’s what you were talking about. You got to get back up.

Bunny: 

And live in reality

David: 

And live in reality,

Bunny: 

Which is, which is one of those things that I want to put on a post-it note and put somewhere, because , uh , when we talk about perception, you know, I mean, that’s another thing that we’re talking about here is our perception of what’s going on isn’t reality.

David: 

That’s right . That’s right. Thank you very much, Lenny . When you’re in front of me money , and we’re talking, what I’m seeing is the, is the light that Russ has reflected off of you into my eyes. And there’s a delay. There’s a delay in what, when I’m looking at you as a real person, the physics of the light, that’s reflecting into the Iris in my eyes , it’s already happened by the time it gets to my eye. So I’m not, I’m not actually, if you want to be really technical about it, I’m not, you I’m seeing what I’m perceiving and you have already happened. So that says a lot right there. It’s like, wow. Okay. So, so what I, what I think is the truth. That’s what I’m seeing, but that’s not necessarily what someone else has seen. And , it’s a different thing that what objective way may have actually happened back to making room back to acceptance.

Bunny: 

Back to accepting back to not wanting to win , um, back to hard work, and still being a creator and a communicator in that. Sometimes you just have to say, this is what I perceived. I , I get that. I may have it wrong. So how do we go, how do we take small steps and go forward? And , you know , I don’t want to wrap this into a neat little package because it’s so much to think about. But , um, if you were going to talk to , um, the people that are listening right now, and you were going to give them tips for some high-level mindfulness, that’ll , that’ll allows them to get that, you know, suffering all suffering is not terrible. It’s just a path to more reality. What, what, what would you suggest to folks, if you were talking directly to somebody who’s listening and having a hard time with the whole mindfulness.

David: 

For one thing, I think that , um, um, you know, it’s always interesting to me and I , I, I have the image of Jesus and the image of Buddha, contemporary images in my mind. And one of them has their eyes open and the other one is frequently portrayed with their eyes closed. So one is looking outward and one is looking inward and they’re looking in my mind at the same thing. They’re, they’re seeking. These are, these are teachers who are seeking a higher truth. I think the most important thing , um, for us, when we are trying to be present to have mindfulness is to create a habit because the habit is what will help us when the bullets and the arrows are flying at us when the attacks or have the habit, if we can teach ourselves a small habit, the habit is what makes space to suspend my point of view. I know what happened. I know exactly what happened and what you’re saying is not what happened, but I’m going to take a breath. Okay . And I’m going to let you put this out. Um, I really think it’s the habit of, of being present of accepting what is of perceiving what’s in front of our face and seeing what that reveals when we make room for that of , understanding another person’s point of view by suspending our own. And that’s where the hard work comes in. We have to learn to suspend our own point of view s o we c an learn from each other and we c an help each other. We all have our own cultural baggage. We have our family baggage, we have all the things, the experiences that have happened to us and we… we don’t really live in the same world. Actually. We all have very different, totally different experiences. So I think that in a world where we are increasingly bumping up against each other, the only way forward is to make room for that and accept that for what it is. And if I’m talking to someone individually , um, what I think is, is , um, absolutely necessary. And what has helped me a lot , um, in my own challenges is creating a habit for that, creating an algorithm really that when this happens , um, Wednesday does something that completely sets me off. I’m not going to react that way. And that’s hard. That’s hard when someone comes at you you’re like uses a year or , you know, it was something, you know, didn’t happen. It’s like, wow, this is really hard for me to communicate with because I know you’re so wrong, but that’s the problem is when we go to you’re so wrong. So take that moment, suspend my point of view, suspend my own belief, make room for the alternative and ask myself, is there a way I can help you? I can’t help everyone, but there’s so many people I can help. So if I can help you right now, money, I can walk down the hallway. And I bet I can find somebody that I can do something for. And that’s really what gives me joy. That’s I mean, that’s just my makeup. That’s what gives me pleasure is serving, serving other people. Do I have to Cyrus ? Do I have expectations? In the second half of my life, that’s where I want to spend it is , what can I do for other people?

Bunny: 

Wow. I got to tell you, David, I am so grateful that we met each later and that you can send you to be this person I can call early in the morning. And you’ll say things to me, like you said that morning, which was wow. This morning at three 30, I wrote down, if you want the water to flow, you have to remove obstacles all the time. I know all the time you were thinking of your disagreed philosopher, who also , um, is , uh , an amazing communicator. So we’ve covered a lot of different, we’ve jumped from , uh , to a lot of different Lily pads this morning. We’ve gotten to a lot of different places, but I’m walking away with a bunch of new wisdom. I’m going to suspend my point of view for a few days.

David: 

Bunny I want to thank you for having me on your podcast . I am always impressed by how consistent of a communicator you are, how you find multiple channels to reach your tribe, your people, the people who you serve, and that’s impressive and it’s hard work. Uh, and so thank you for being an example , uh, in, in that way. And thank you for having me on your podcasts . I’m always happy to have a conversation with you because we learn from each other and I don’t have the answers. I don’t know anyone who has all the answers, but I’m still looking.

Bunny: 

Well. Thank you, David. We’ll do it again.

David: 

Let’s do it again. Thank you guys so much.

Bunny: 

That’s all we’ve got today. Friends. I want to thank you for joining the lifesaving gratitude podcast with your host bunny, Terry , that’s me and my producer and assistant Johanna Medina. We feel like we’re in the business of sharing the stories that save us, and we hope you’ll share as well by letting your friends and family know about the podcast follow and like us wherever you listen. And please take the time to leave a review. Whether it’s a stellar comment or a suggestion, we are open to suggestions all the time. Also follow us on Instagram at life-saving gratitude pod. You can also follow me personally at bunny Teri , Santa Fe, you can sign up at my website at bunnyterry .com to receive weekly emails about how to become the ultimate gratitude nerd. Thanks so much for checking in.

About the Podcast

Gratitude is a superpower. It can transform—and even save—your life. Author and activist Bunny Terry discovered the life-saving power of gratitude when she survived Stage IV colon cancer. She interviews a wide variety of guests who have also used the art and science of gratitude to survive, and thrive, in their own lives.

Recent Episodes

About the Episode: 

Can gratitude help you to become a . . . better marketer or realtor? It might sound like a strange pairing, but it’s worked wonders for Craig Cunningham, a Sante Fe-based realtor, 30-year veteran in the hotel business, and founder of the marketing firm Cunningham + Colleagues. In this interview, Craig shares what he’s learned about using the power of gratitude to build a successful career in marketing, customer service, and sales and get him through his own battle with cancer.

Resources mentioned in the episode:

Subscribe to Lifesaving Gratitude on your favorite podcasting platform

Laura Vanderkam Ted Talk
Featuring:

Craig Cunningham

Thanks to a career in the hotel business, Craig Cunningham has traveled extensively throughout the world and now calls Santa Fe home. As an enthusiastic observer of cultures, traditions and history, Craig enjoys sharing all things Santa Fean and New Mexican.

Bunny met Craig as a fellow realtor at Keller Williams in Santa Fe. Craig’s experience as a hotelier and his expertise in sales and marketing gives him a unique perspective on customer service. Craig knows just how valuable it is to show gratitude toward his clients and colleagues.

He writes regularly about Santa Fe on his blog, Santa Fe Scenes.

Episode Transcript

Bunny: Hi everyone. This is Bunny with the Lifesaving Gratitude podcast. Just in case you don’t know me, I am a stage four colon cancer survivor and the author of Lifesaving Gratitude, which is a book about how gratitude helped me kick cancer’s ass. 

Today we’re going to talk to a special guest about how marketing and marketers can use gratitude to create business and connections with clients and also for themselves to create a really positive way to do their job. But first, I just want to thank you for being here and ask that you download the podcast if you’d like. And certainly subscribe wherever you listen to other podcasts. But enough about me and enough about the podcast. 

I want to introduce you to my special guest, who’s also a friend. Craig Cunningham is currently a realtor with Keller Williams, Santa Fe. And that’s how I met him. However, this is a recent career for him and he was, and correct me if I mispronounce the word, but you were a hotelier. Is that the way to say that?

Craig: Yes. 

Bunny: Yes. He’s spent 30 years in corporate sales and marketing. He’s traveled extensively. I’m going to let him tell you all the places that he’s been to, but he is the founder and principal of Cunningham + Colleagues marketing consultants. He was in the past the VP of marketing and quality for Seaport Hotels and World Centers and the VP of marketing for Core North America. So welcome Craig Cunningham.

Craig: Thanks so much for having me on your podcast.

Bunny: I’m excited. I know you have some great tips for all of our listeners. When I think about these podcasts, I always think about the people that are going to want the information we’re offering. I mean, we’re here to help people and we’re here to figure out how gratitude can make everyone’s life not just easier and simpler, but also fuller. So why don’t you start, Greg? Just tell us a little bit about yourself. Tell us how in the world you ended up in this completely different career? And yet the truth is we’re still just marketers first and realtors, second. Tell me a little bit about yourself. Tell our listeners.

Craig: Yeah. So, as you said, I’ve been in marketing and sales for more than 30 years. I actually started off with an advertising and PR agency and then had the good fortune to be hired by my hotel client at the time, Wyndham hotels. At that time it was a North American chain and it’s now international. 

But from then on, I was in the hotel business. It’s definitely a career where if you are not focused on client service and the whole concept of gratitude, you’re not going to be successful. I always thought of our job as just surprising and delighting our guests and making them feel like they chose the right hotel to be with. And so it was always about waking up every day and saying, “What can I do to make somebody’s day and to give them a great experience?” And, of course, to do this you have to be grateful because they opted to choose your hotel over the million other choices that they had. 

So when I retired from the hotel business two years ago, I was trying to figure out what else I wanted to do with my life. I started doing more volunteering. I volunteer with Kitchen Angels here in Santa Fe to deliver meals to people who are not able to leave their homes. But I also started thinking of whether I wanted to do something else from a professional standpoint and the real estate business seemed like a natural extension, because it’s all about client service. You have to figure out ways to make people feel like they’ve made the right choice in working with you. So it’s all about being grateful every day and figuring out what can I do to help them today. How else can I extend what I’m doing for them in a way that they will appreciate and know that I appreciate them. So that’s what it’s really all about, because of course they could work with a million other other people

Bunny: Right. And let’s talk for just a second. Don’t you think that marketing has changed over the 30 years that you’ve been doing this? I mean, it seems to me that when we were kids, which was back before the crust cooled, we were sort of marketed at. Just talk for a minute about how marketing is different now than it was 10 years ago or 30 years ago.

Craig: It’s funny, because I was going to say the exact same thing. Back in the day, you were running a TV ad or a radio spot or a print ad and it was passive in that you just presented the information, unless you were direct sales. But really with the advent of so much digital media, you are instantly able to forge a relationship with customers through social media, through Facebook, Instagram, where you’re having a dialogue with them from the very beginning. This allows you to work in a much more personal way and to be able to find out much more quickly how you can serve those people. 

So I think it’s changed completely. Before you just sort of put it out there into the ether and hope that something worked, and now you’re able to engage. And I’ve found that so much in real estate where I’m getting emails from folks and then it evolves from the email into a phone call or a zoom call or something like that instantly. I think that’s so much better for both people. Especially for somebody like me who wants to find ways to engage with people and to be of service to them, it makes it a lot easier and more rewarding.

Bunny: I just think about the ways that I connect with my clients. It’s as if you’re somehow conveying to those people that you’re grateful that they showed up.

Craig: Yeah, exactly. I mean, my whole thought is that it’s not a transaction, it’s a relationship. And that relationship can be multifaceted. Once you’ve sold them a house or sold their house, I like to think that we’ve formed a friendship and a bond and that relationship is going to continue. And honestly, I don’t even care if I ever get another piece of business for them. Now think of them as friends. I want to have them to my house for dinner or go have coffee or something like that. 

I think that kind of thing that makes a difference for people in wanting to work with me.  It’s coming from a position of wanting to be of service to them and wanting to make them happy and finding the right solution for them. I’m working with some first-time-buyers right now and I kind of feel like they’re my kids. It’s about, okay, how can I really help them with this? And they’re grateful for the counsel I’m able to give to them, and I’m grateful for the opportunity to work with them. So it’s very rewarding. I think if you approach business relationships in the same way as you would with your friends, it’s a win-win situation for everybody.

Bunny: Well, talking about those first-time home buyers, I mean, that’s one of my favorite deals. You never make the most money from those transactions, but I’m so grateful to be reminded that we are providing the American dream when we’re selling real estate. Yeah. It’s amazing. It’s my favorite experience.

Craig: Yeah. I mean, for somebody to have their first home and to be excited about how they’re going to decorate it and what they’re going to do. And with this young couple, seeing them excited when they see a house brings out all my empathy and makes me want to really go the extra mile for them to make sure they find the right house at the right price for them. And then I just never want to stop. So then it’s like, “Okay, now I’m going to find this person for you to do the plumbing, and I’m going to find this person, etc, and I’ll be with you with you  to help explain things.” I just want to really continue to be of service.

Bunny: I talk a lot, especially on my blog, about Judy Camp, who was one of my first real estate mentors. She was a great friend and Linda Gammons partner for a long time before she passed away. But Judy Camp always says, “If you come from contribution, you can’t help but be successful.”

Craig: Yeah. I mean, just as I was saying, you can’t think of it as a transaction. I think, coming from contribution, how can I help you? How can I make this a better experience? How can I make this work? Because, especially in a real estate transaction, it can be stressful. It’s the biggest financial transaction for the majority of us. So how do you take the burden and the pressure away from them and sort of guide them through the process? I just think the main thing is that it’s much more fun, whether you’re doing volunteer work or in business, to wake up every day and figure out how I could make it fun for somebody else. Because then it’s fun for you and it gets you excited and passionate about what you’re doing.

Bunny: Well, it sounds like our big “why’s” are really similar. I certainly don’t want to put any words in your mouth, but it sounds like your big “why” is just to make the life of the people you come in contact with better.

Craig: Yeah. Of course making money is nice, but there are lots of ways to make money. It’s more about whether you are getting energy from it. And I think you really get energy when you’re working with someone and trying to figure out how you can help them, how you can make their day better, how you can make the service that you’re providing better. And also just doing things that saying, “What about if I do X, Y, Z?” and they’re  like, “Oh, you’ll do that for me?” And I’m like, “Of course.”

I have another set of clients where the transaction was fairly complicated and we were looking at lots of properties. Coming from a corporate background, I love to do spreadsheets and PowerPoint presentations—things like that. And so after about the third thing we had to do, they’re like, “Oh, how are we going to organize all these bids?”  And then one of the guys said to the other guy, “Well, Craig’s going to do a spreadsheet for us. He’s probably already got it done.” So it’s that kind of thing where you’re looking for ways to make their experience better.

Bunny: So this is always a funny question for me to ask, because I have such a loose gratitude practice other than just waking up in the morning and saying, “thank you, thank you, thank you,” and then writing things down, but do you have a practice that you follow that helps you both in your business and your personal life?

Craig: Well, since I came into real estate with Keller Williams, which focuses a lot on being servant leaders and helping people, I’ve gotten into the habit of writing three things I’m grateful for that day. It could be that it’s a beautiful day or a dog or my partner or the opportunity to help somebody or the coffee’s really good that day, but waking up and appreciating what you have in your life is a good way to get in a good mindset for the rest of it.

Bunny: Oh, absolutely. Something I always say is that we kind of rewire our brains. We do. We create new neural pathways every time we say that we’re grateful. So in terms of nuts and bolts, is there a way that you let your clients know? I mean, I find that there are a lot of young people, young entrepreneurs or people who are new to business, who forget how to tell their clients how they’re grateful for them, even if it’s a line in an email. Do you have something that you do specifically over and over?

Craig: I think for me, it’s maybe more in the actions. I think of “This is really going to be helpful if I do this or if I provide this information.” I think it’s always in my voice and the way that I write. I try to always communicate openly and in a friendly and conversational manner. But then I also think “It would be really cool and really helpful if I did X , Y , Z.” I created a whole PowerPoint just on the neighborhoods in Santa Fe, because if you’re out of town it gets confusing. And that came out of a client saying, “Well, I don’t really know the neighborhoods.” And I thought that this would be a great tool for them. So I created it and then I was able to use it with others. 

So I think for me, maybe it’s sort of on the fly. I used to say in the hotel hotel business, “How can I make this a wow experience?” Because the other way to think about it is that every relationship is with people. When you’re in a service business you’re really in the business of creating memories. You can create good memories or you can create bad memory and it’s much more fun to create good memories.

Bunny: And that just comes from a spirit of generosity. I mean, you obviously want this to be the best real estate experience they’ve ever had.

Craig: Right. Right. I’m very grateful for the people that have helped me along the way. I’ve been very fortunate in my career to always work for people who were concerned about my career development and my personal development and became dear friends. And I’ve had a couple of bosses that have hired me twice in two different jobs. So I’m always grateful for the things that other people have done for me. 

So then I want to pay it forward. When I came to Keller Williams and I was introduced to the team here, there was so much openness and willingness to share and help and support. It has been fantastic. What strikes me the most is how grateful I am for what other people have done for me. And how do I pay that back?

Bunny: I mean, this is not a podcast to plug Keller Williams. It’s really more to talk about mindset, but the place where I learned it was sitting in that training room and learning that my mindset was the secret sauce. I mean, that’s the success piece, right?

Craig: Yeah, exactly. It’s not just about production and everything. It’s about weight and having a sense of gratitude and contribution and a sense of abundance. And I don’t mean that in a monetary way. It could be abundance in your health or your friends or all of that kind of stuff. And I think back to you. Your experience with cancer was far worse than mine, but I did have prostate cancer about nine years ago. Everyone I worked with during that entire time when I was going for radiation every day for 10 weeks was so supportive. And then on the last day of radiation, there was this very important meeting, and everyone knew it was my last day.My whole team had a celebration for me on my last day. That was turning something that was obviously a challenging situation into something where I knew they really cared about me and supported me.

Bunny: Wow. I’m interested to hear how your mindset was in the middle of that? 

Craig: I’m just by nature, an optimistic person. So even though it was scary, I felt like I was in good hands from a medical standpoint and I just felt like I was gonna beat it. I had done the education that I needed to and then it was really about having a positive mindset. 

This is probably too much information, but I’ll say it anyway. You’re doing the radiation stripped down to your boxer shorts. And so I jokingly put this Facebook thing about the fact that I needed a new pair of boxer shorts for every day. And people started sending me underwear—different pairs of boxer shorts for every day. So while I was sitting there in the big machine, where you’re sort of in there and it’s buzzing and scanning and all that kind of stuff, it got to be kind of a joke with the techs:  “Oh , what’s he going to be wearing today?”

Bunny: I love that.

Craig: That was a way to keep my spirits up. And also during that process, I really learned how to be very focused. I was in a waiting room with people that were going through, frankly, worse things than prostate cancer. Don’t get me wrong, prostate cancer is pretty serious. It is. People die from it. But I was seeing so many other people that were having a much more challenging time than I was. And we became a family. We all bonded together during that process, because we were all waiting, sometimes for an hour. So it’s things like that. And also things like the kitchen angels service, where it helps reboot you every day for how grateful you should be in your own life and grateful for the opportunity to help other people.

Bunny: Right. There are tons of people who do get what a gift it is. People who don’t even have a specific gratitude practice, but at least an attitude every day that you’re going to figure out something. I just wrote a blog post on limiting beliefs and one of the things that I wanted to convey is that we get to choose every single moment how we view the world. And maybe for somebody out there who’s brand new in business or who’s starting a new business. I just read a statistic that said that the entrepreneur demographics are changing. And now like 48% of new entrepreneurs are over 50. So hooray for the old people! 

But I know that there are people out there right now who are thinking, “Well, I’m not any good at marketing. I’m not any good at that piece of it. I can sell stuff, but I’m not good at the marketing stuff.” I’ve got to tell you, I’m married to a guy who doesn’t believe in self promotion because he came from a generation when you played down your assets, instead of being grateful for them and talking about them. So I’d love to hear what you have to say to somebody who has that limiting belief that they can’t market. And they can’t promote themselves.

Craig: You know, we could all market ourselves, and we do it every day in our interactions.  Whether we think of it as marketing or not, we’re marketing ourselves all day long in how we react and treat other people. The thought I had as you were talking about your husband thinking self-promotion sounds like a dirty word is that it doesn’t have to be you talking  about “me, me, me” and “I did this million dollars in revenue.” This is kind of a turnoff in some ways, because you’re talking about yourself. But if you’re talking about how you can help somebody else and how you can provide a good experience for them with your information and knowledge, you’re not talking about yourself in that context. You’re talking about how you can be of service. I think that’s a much easier way for a lot of people from a generation where we weren’t really supposed to be talking about ourselves.

Bunny: Well, it was pre-social media. Our face wasn’t out there. We just weren’t trained to tell people, “Here’s the reason you should hire me instead of the other person.”

Craig: Yeah, exactly. I mean, now we’re all our own brands on social media. But I think that rather than saying to somebody, “Here’s why you should hire me versus somebody else,” you should just talk about how you can be of service in what you do in an authentic way. Then people are more likely to want to work with you, because you’re radiating a sense of positivity and an interest in them. And they’re not thinking that you just look at them as a transaction and then you’re onto the next person.

Bunny: I frequently use with my marketing coaching clients the example of a dinner party. If you went into a dinner party (and this is for people who are just beginning in whatever business they’re in, especially if they’re self-employed), you wouldn’t simply walk in, take your coat off and say, “Hey, I’m selling something, come and talk to me.” Right? I mean, that’s what you don’t want to do with marketing. You want to start by building a relationship. Can you talk a little bit about that? 

Craig: I think it goes all the way back to Dale Carnegie’s How to Win Friends and Influence People. People do like to talk about themselves. And so the first thing is you should be listening. That was one of the first things I learned in marketing client service. You need to ask questions and learn from your clients. Focus on what they need, as opposed to talking about yourself. You really want to establish a dialogue with them about their wants and needs and hopes and fears and everything else. Then you can talk about how you can address them. But nobody wants to go in and all of a sudden have you sit down and say, “Here’s my PowerPoint about me and what I’ve done.” It should be more of establishing, from the very beginning, a relationship of openness with folks. Then, after hearing from them, you can say “Well, here’s how I think I can you and here are some ideas that I have that I could share with you.” So I think a key thing is really listening from the very beginning.

Bunny: I even found that to be helpful when I used to first go on listing appointments. I was so nervous that I would sit down and I would immediately try to book an appointment. You know, if you’re not in real estate, a listing appointment is just like sitting down with a prospective customer. I would be so nervous in the beginning and really coming from a place of scarcity where I thought, “If I don’t get this listing, I’m not sure I can pay the rent next month.” And if you’re coming from a place of scarcity, you’re likely to self-sabotage. But that’s such good advice because things changed when I finally learned how to sit back and listen: “I’m here to help you. Tell me what it is that you need. Talk to me.” It’s so powerful to give a client time to talk to you. And I think people forget to do that, right?

Craig: Yeah. And I think sometimes we do it because we’re afraid. What I’ve learned so much over the years in business working with people is that people are terrified of silence, so they will immediately start talking. If there’s a second of silence, you jump in and start babbling. Lord knows I do it. But if you just let somebody talk and let it sort of sit there for a second and not just try to be filling in all the time. It drives me crazy when people are doing that. It’s much better if you can have the client talk and then ask some more questions and then be warm and reflective about it. Back to the Dale Carnegie thing, I think one of his first points was if you’re at the dinner party, ask people about themselves. Most people do like to talk about themselves. So ask them and don’t just start talking about yourself. 

Bunny: I think that even people who would say, “I don’t like to talk about myself,” really do want somebody to ask them and listen to them.

Craig: Yeah. And it’s not just asking them to go on and on. It’s more meaningful questions about, for example, why they decided to move here. Just those kinds of questions that get them thinking. Growing up in materialistic Dallas, the joke was that the questions at a party were like, “Where do you live? What do you do? What do you drive?” And so it’s not questions like that. It’s asking them more about their life experience,

Bunny: You just brought me to another completely different point, which is for any realtors out there listening: I think it’s really important to convey to your clients how grateful you are for where you live. I mean, if our lifestyle is such a selling point, don’t you think you should share that?

Craig: Oh, yeah, exactly. I mean, living in Santa Fe there’s so much beauty. I’m looking out my window right now at the beautiful blue sky. When I leave my house in the morning and I see the mountains, and then when I’m coming home at night and the sun is setting over the mountains and I see all the different colors and everything, it’s just breathtaking. It’s great to live in such a great and wonderful environment and in a place that is very spiritual, going back with the native Americans—respect for the earth and nature and all of those things—I think it does help center us more than a lot of other places.

Bunny: How do you convey that to your clients? I know you’re doing something really cool online that’s different from some other realtors.

Craig: Well, I’m not just posting on my Facebook page,” Hey, I just sold this house or just sold that house.” Well, that’s great. But I’m more talking about new experiences in Santa Fe: new restaurants, or a new place to go hiking, or something exciting that’s happening at one of the museums or things like that—enthusiastically talking about the experience of living in Santa Fe. And if down the road, by the way, you’re looking at this stuff and you decide you want to buy a house here, I would love to help you. But it’s more about conveying the reason why we all want to live here

Bunny: And tell us about your blog, because I think it’s amazing.

Craig: So I created this blog, which is called Santa Fe Scenes. It’s that same kind of thing where it’s just talking about having fun in Santa Fe. One of the things was, you know, we’ve got the old Santa Fe trail and we’ve got the old Pincus trail, but did you know that we had a Margarita trail and a Chocolate trail? Stuff like that. Just being whimsical about it and talking about some of the things are unique about the city and sharing my own passion for Santa Fe. I was very fortunate to be able to do a lot of international travel for my job. I was grateful for the opportunity that I was given to see places that I wouldn’t have seen otherwise from Bogota to Sao Paulo and Rio de Janeiro and Beijing and places like that. So I’ve always been enthusiastic about travel and now living in such a beautiful place like Santa Fe, I want to share that enthusiasm with people.

Bunny: And you’re getting some good feedback on that I bet, right?

Craig: Yes, I am. I’m getting good feedback on it. It’s been a wonderful thing to reconnect with friends who are saying, “Good for you, you old dog! You’re back out there trying something new.” Because whenever someone says, “Oh, you’re a new realtor,” I say, “Well, I’m an old new realtor. I’m 61 and I’m starting this for the first time.” But it’s been great from that perspective and the support that you get from your friends. Then people are saying, “Oh, well, I know somebody who might be interested in sending you that information.” I think that’s one of the positive things that social media has done where we’ve been able to reconnect with so many people that we might have completely lost touch with.

Bunny: Oh yeah. I did a post not very long ago about how grateful I was, and it was in the middle of all the fear over Facebook and Twitter. And I just said that it’s such a great platform for reconnecting with cousins that I haven’t seen since I was six. I mean, I just turned 60. I’m an old dog and this is a new trick for me, but I think that if you use it the right way, it’s a real gift. I also think there are so many realtors, like you said, who just post either pictures of houses that they have listed or their accomplishments. And I think they’re really missing an opportunity.

Craig: Yeah. Because then you’re just talking at someone. You’re not sharing information and excitement about things with them. People don’t want to look at that stuff. They want to look at things like the fact that there are like six great chocolate tiers in Santa Fe. And then the next time I’m in town, I want to go to each one of them. Or discovering an amazing new hiking trail or a beautiful image of a shop window or a piece of art or something like that. 

Bunny: Yeah, it’s so much better than “I just listed this house at 123 main street. Don’t you wish you owned it?” Exactly.

Craig: Exactly. I think more people would react to it. I’d really like to have some of that green chili chocolate over at The Chocolate Smith or whatever. It’s much more interesting than a picture of a kitchen that has granite countertops. Oh my goodness.

Bunny: And, you know, Craig, I found that people will call me and they’ll say, “Well, I’ve been following you on Facebook for two years. And I feel like you’re my best friend. I think you’d be the right person to show me around and help me find a house.” And I bet that’s happening to you too.

Craig: Yeah, exactly. It’s funny, you mentioned that. One of the people I’ve been mentoring told me a story about how she posted a lovely picture of herself and then somebody called her and said, “I feel like I already know you because you just look like a nice person and I feel like I can trust you.” I think also that it’s our eyes and our smile and everything that conveys so much of what you’re talking about. If you have a spirit of gratitude and service and a sense of abundance, not scarcity, it shows in your face, your eyes, your smile, and your whole persona.

Bunny: Well, we’re going to have to wrap up here in a minute, but I would love to hear if you have just three great tips that you would give to somebody who feels kind of stuck in their marketing. It could be what you’ve learned in 30 years or in the last three days, whatever it is.

Craig: I think one is changing your question from “How do I market myself?” to “What can I do for this client?” or “What can I do that’s going to excite the people? How can I make them feel appreciated and valued?” And this can work in cases where you’re actually working one-on-one with a client or cases where you’re trying to figure out how to promote what you’re doing. How do I find ways to surprise and delight people? So I like to do that with social media buys, where you come up with quirky, little things to talk about that are authentically Santa Fe or a funny picture of my dog or something like that. You want to put a smile on people’s faces. And social media gives us so many opportunities to be able to do that in ways that we couldn’t before. So the main thing at the end of it is to put your client first, and then I think everything else will come from there.

Bunny: You’re absolutely right. I think as long as your passion is helping people, then success is just a natural by-product of that.

Craig: Exactly. People feel that energy and then they want to tell their friends about you.

Bunny: What I’ve found is that people want to be able to trust somebody, especially in this business where they’re making possibly the biggest purchase of their life.

Craig: Right? I’m thinking back to these younger clients. We were touring houses, and they were interested in one particular house and I was like, “No, I’m not going to let you buy this. This is not the right move.” And I think all of a sudden they’re like, “Wow, he really cares. He’s not just thinking ‘Tick tock, tick tock. We’ve seen three houses.’” This is not House Hunters International where there are the three properties and you have to buy one. So again, it’s not a transaction. It’s a journey. It’s a relationship.

Bunny: I think that’s the most important tip for somebody to take away. Whether you’re selling widgets or earrings or house cars or houses, this is not a transaction. It’s a relationship. We want people to trust you and come back over and over. I don’t know how you can love your job if you’re not doing it the way we’re doing it.

Craig: Yeah, exactly. And have fun with it. We get to meet interesting people all day long. We get to see things. We get to use our own creativity to express ourselves. I know there are people that are in jobs that don’t have that. But I also read things about  the janitor in an elementary school who takes real pride in what they do, and they are going to do the best job that they possibly can. So I think in almost everything, you can come at it with a mindset of “How can I make this a great experience for me and for others?”

Bunny: That’s great stuff. Tell us where people can find you and where they can find your blog.

Craig: Well, probably the most fun thing I’m doing is the Santa Fe Scenes blog

Bunny: Okay. And we’ll share that on the information page for the podcast. And then, of course, if people want to buy a house from you, they can find you through there?

Craig: Yeah. All my information is on there. So one stop shop.

Bunny: Craig, I’m so excited that you were here. This was fun. I think we could do it again.

Craig: Yeah. Yeah.

Bunny: Because I think this is the place where people get stuck. People who are self-employed get stuck in this part. And so I think there’s a lot of stuff that we can talk about.  But I’m of course really grateful that you agreed to talk with us.

Craig: Oh, thanks. It’s been a lot of fun. I appreciate it. 

Bunny: And to everybody else, thanks for being here. This is once again, the Lifesaving Gratitude podcast. I’m Bunny Terry. You are welcome to go to my website if you’d like to learn more about me and about buying my book, which is all about gratitude and how gratitude helped me kick stage four cancer’s ass. And we’d love to have you follow us and subscribe on spot Spotify, Apple, or wherever you listen to podcasts. Thanks so much, Craig.

Craig: Thank you. Next time.

About the Podcast

Gratitude is a superpower. It can transform—and even save—your life. Author and activist Bunny Terry discovered the life-saving power of gratitude when she survived Stage IV colon cancer. She interviews a wide variety of guests who have also used the art and science of gratitude to survive, and thrive, in their own lives.

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