About the Episode:
The Jean Cocteau Cinema has been a New Mexico staple since the 70’s. It’s recently been brought into the 21st Century by George R.R. Martin and the great people who work there now like Guillermo and Al. Listen to this episode to find out just why we love the Jean Cocteau Cinema so much!
Links
Follow the Jean Cocteau on Instagram
Jean Cocteau website for events and showings
I Love New Mexico blog page
Bunny’s website
I Love New Mexico Instagram
I Love New Mexico Facebook
Original Music by: Kene Terry

Guillermo Tilley & Al LaFleur
Al LaFleur
Al has a strong knowledge of the entertainment industry and digital media, with a focus on social media after time spent working for Maker Studios, one of the leading MCN’s. Al has successfully developed and packaged sellable social media marketing campaigns for big brands such as Nylon Magazine, Macy’s and Bare Minerals. Working on these branded deals allowed her to utilize their graphic design and editing skills as they created sellable promotional assets for all social accounts including paid talent and the brands themselves. Al also worked with various clients handling programming, events, and talent coordinators to create user-generated content attached to online trends that would grow social accounts and create brand awareness. Over the past three years she has worked with leading True Crime podcast, My Favorite Murder, handling their email marketing strategy, graphics, website and subscription service. Needing a change from Los Angeles after developing a robust client list for over 11 years, Al found their way to Santa Fe and into the position of Marketing Manager in the world of George R.R. Martin under the umbrella of Highgarden Entertainment, where they handle marketing for Jean Cocteau Cinema and Beastly Books.
Guillermo Tilley
Episode Transcript
Bunny: (00:00)
Hi there. I’m Bunny Terry, and you’re listening to the I Love New Mexico podcast. Whether you’re a native new Mexican, who’s lived here for your entire life, or you’re just considering a visit, this episode is for you. Join us as we share a lot of New Mexico stories, Talk about all things New Mexico, and include topics like what’s magical here, where are you ought to visit, what’s happening, and the things you absolutely cannot miss in the land of Enchantment. We’re excited that you’re here and we can’t wait to show you what an amazing place New Mexico is, because let’s face it, I love New Mexico.
Bunny: (00:49)
I’m so excited today we have with us some. Uh, so first I wanna say the coolest thing about this podcast is that I get the chance to sit down and have conversations with people that I might not normally meet in, in my day to day activities, Although this pair works at and manages, uh, um, a place in Santa Fe that I’ve been to, I, I can’t say hundreds of times, but dozens of times. And that I love and, um, that, you know, most of you may be familiar with because of this slightly, um, famous owner. But, um, I am with Guillermo Tilley and Al Lafleur who are part of the High Garden Entertainment group that runs the, the Jean Cocteau Cinema . And, I’m just gonna read directly from your website. The Jean Cocteau Cinema is Santa Fe’s eclectic movie house, full bar, special events menu operated by our friend George R.R. Martin, or at least your friend any day.
Bunny: (01:55)
Now, I know he’s gonna wanna be my friend, but, um, what a cool place. I, um, and I started coming. I moved back to, I moved to Santa Fe. I’m a native new Mexican, but I moved to Santa Fe in 2012, and I lived in the rail yard, and I used to go over and sit and hang out in the bar and, you know, hope to clean glasses with George. But what, uh, what an amazing, um, first, what an amazing, um, save for him to decide to buy that building, but also to, to create this place that’s just, it’s different from any place in, I think, in Santa Fe or in New Mexico. But first, I wanna hear about you. I’d like Guillermo tell us who you are, a tiny piece of your New Mexico story, and then we’ll go to Al and then I wanna hear all about what you’re doing now at the cinema.
Guillermo: (02:47)
Well, first of all, I just wanna say Bunny, it’s, it’s interesting that you have Al and I on together here, because we are, we sit on the polar opposites of our, our experience here in New Mexico. I’ve been in this lovely city now for 27 years. Al just arrived back in July. Yeah,
Bunny: (03:07)
Wow.
Al: (03:08)
Three And a half months. Yeah,
Guillermo: (03:10)
Al: (03:37)
Yeah. So, yeah, I’m super new. Um, I actually only visited Santa Fe back in December. Um, so I’m gonna come up on my one year of just even coming here for the first time. Been in LA for 11 years doing marketing and social media, and wanted to get out desperately the last few years. And tried to find a place that not only had arts and things going on, but was kind of a smaller town close to nature. And here Santa Fe was. Um, and then I kind of hopped on board, um, about a month before I came out. I kind of just saw listing for this job, and it kind of hit all these amazing points, um, of like a reason why I wanted to kind of shift into something that gave back to a community with the arts. And I think that’s what we’re doing here. So kind of hit that, that personal level. Not so much a career, a career goal, but just moving to a city and being able to raise voices in the community was really important to me. And that’s luckily exactly what we’re doing. So.
Bunny: (04:38)
Well, tell me, I, you know, I know that you were shutter during the, um, and maybe with the theater, maybe with cinema. The word is that you were darkened
Guillermo: (04:57)
Well, we reopened the theater. We actually op reopened the theater back in October of 2021. But before we did that we really needed to rethink who we were going to be coming out of this period, you know, that I think most of us refer to as the pandemic. The theater had been shuttered, you know, we weren’t playing any films. There was some virtual things going on, but, you know, having physical people in the theater, having film making popcorn, that kind of came to a screaming halt. But the big question I think coming out is, you know, we don’t know when we’re gonna get through this completely, when people will be able to gather again, um, what’s, what can we do at this time? And what we decided to do was to do this massive rethinking of the Jean Cocteau, which included, you know, three, um, open to the public conversations that we had related to the Jean Cocteau and what it meant in this community. Who did you wanna see at the cocktail? What did you wanna see at the John Cocktail? And if any role there would be for the theater in terms of the, the booming at this point, uh, film industry in New Mexico. So we went through a series of these conversations and, um, what we learned was that people, yes, they did want the Jean Cocteau to come back, but they wanted a very dynamic range of, of, uh, entertainment. Film was great, and they always want film to be a part of this theater, and I do as well. But I think we realize that we had to diversify. So we use that period to kind of learn some lessons. The Santa Feans, you know, really responded robustly to our calls, outs, our surveys, and you know, we learned a lot about the community. And so what we have today, um, a year later, you know, almost that, um, we’re, we’re doing that our offerings are much more diverse, I think in terms of, you know, you’ve got film one day, you have perhaps comedy the next, and then you have a seminar perhaps, or something along those lines.
Guillermo: (07:13)
So we’re, we’re doing things differently, um, but we’re also responding and reaching out to our community differently as well. And that’s one of the big reasons that we brought Al on board. We, we really needed a, we wanted a particular voice in terms of our social media, in terms of our outreach, and, um, we found the perfect candidate who happened to be wanting to move to Santa Fe. So
Bunny: (07:36)
That’s always, yeah, that’s always an issue. And didn’t you find, I mean, I just, I think that maybe, um, you know, people learn, you know, people who weren’t previously sitting at home and streaming or watching movie. I mean, they figured out that that’s one of the things they could do at home. It’s almost like they once, once everything opened back up, instead of sitting in front of a screen, they really wanted an interactive experience. Right,
Guillermo: (08:02)
Right, right. For sure. You know, we’ve learned and we have changed as a community, not only, you know, locally, but also nationally. So things have shifted tremendously in quite a very short period of time. Um, and so we really came out with this idea, we really need to establish ourself pretty quickly in terms of who we are and what we’re doing. Um, and then be very, very, um, flexible and adaptable into what’s coming down the line next. Uh, I mean, if you think about it, just in a couple of short years, you know the entire industry in terms of film and media has changed radically. And so we’re, we’re doing our best, um, to keep up with that and if not be kind of the tip of the sphere.
Bunny: (08:46)
That’s exciting. So, as I said to you, last night, I met Brandy who runs the Sunday, What, what do you call that? I, what is that event called?
Al: (08:58)
The Sunday Get Down Drag Brunch
Bunny: (09:00)
Al: (09:24)
Yeah, so we have a few monthly events that we try and do, um, with members of our community. So like Brandy, for instance. I, most of the proceeds go to different charities for that. So, um, that’s a really cool thing that we do with Brandy and a lot of the local drag community in New Mexico in general, not just Santa Fe obviously. Um, we also have Carlos Medina. He runs a couple programs with us. We have our all Fierce comedy. It’s kind of like a variety show, I would say. Um, and then we also have, um, Muko Days Musicall, which pulls in music from, um, New Mexico as a whole. We’re trying to pull in different styles again. Um, I think one of the things we’re learning with these programs, we have, um, our improv comedy with Faculty Lounge and Stage Santa Fe we work with. Um, but we’re really trying to pull in kind of pillars of the community to work with, to kind of spread the word on the arts and, um, create kind of these different shows that you can always expect from us. Um, and again, trying to bring more than just film within those programs
Bunny: (10:28)
To tell. Tell me, I’m curious, what, what’s faculty lounge improv? What happens there?
Al: (10:34)
I’ll let you take that one over.
Bunny: (10:36)
Guillermo: (10:38)
Um, yeah, we started a collaboration with State Santa Fe last year. Um, the idea being they’re building, um, kind of an educational venue for people who wanna learn improv.
Bunny: (10:51)
Did you, did you, I’m sorry, um, Guillermo, did you say stage Santa Fe?
Guillermo: (10:57)
Yeah, Stage Santa Fe. Okay.
Guillermo: (10:59)
Which Is local, um, organization here in town, uh, led by Peter Sills. And what they wanted to do is they have, they literally have a body of faculty members who teaches these courses and, and they do their own improv. They do most of their improv in Albuquerque, or had, at least in the past. And they wanted a place to bring improv to Santa Fe. And it’s fun. I mean, the bottom line is if you really wanna go out and just laugh Yeah.
Bunny: (11:56)
No, thank God. Yeah,
Guillermo: (11:57)
Yeah. Right.
Guillermo: (12:00)
A whole different show. Yeah, it’s a show. It’s a lot of fun. Um, and they bring guests from all over the world of improv. Um, we’ve had, Matt Besser and Neil Casey just recently, so some of the best improv people in the United States, you know, in terms of that world. Uh, they come in and they do a show here at the cocktail. So it’s just a part, as Al mentioned earlier, it’s a part of this kind of like monthly, um, uh, foundation if you will, of, of different acts that we bring in just to keep things consistent. You know, we want it to be here for, if you can’t make it in this period because of whatever reason, then come next month. Right. Kind of a deal. And then on top of that, then we get all kinds of creative mm-hmm.
Bunny: (12:44)
Guillermo: (13:09)
I don’t retain that kind of information Geeks Who Drinks, you know, again, it’s, it’s, it is the platform that’s nationally known, but we do it a bit differently. Our spin is instead of being in the bar environment, um, you sit in the theater and everything is projected and it’s, it’s very much more interactive. And what you find is because you don’t have the typical bar environments around you, people get really serious. They get these teams going and there’s all this strategy going on. You can still have your favorite cocktail. We still provide that obviously, but it’s just a little bit different of a twist on it, and it’s a lot of fun people who come really enjoy themselves.
Bunny: (13:50)
Well, let’s talk about the bar piece. So, I know that you completely redid the interior of the theater. Am I right?
Guillermo: (13:58)
Correct.
Bunny: (14:00)
And um, you ha because I went, the last time I sat in the theater, it was in the old seats. Wow. It was like, it’s from the seventies at one point
Guillermo: (14:16)
Yeah, the, yeah, the theater was built back in in 1976.
Bunny: (14:20)
Yeah. And you did a complete revamp, um, and you have a full bar.
Guillermo: (14:29)
Yeah. Kind of going back to the piece where we started the conversation about High Garden Hangouts, the one survey question that got more responses than others, and probably the most comments was Love the intimate space. We need new seats, You know, and just went on and on and on throughout the surveys. So my commitment to the community was that, okay, we hear you we’re gonna put new seats in. And so we shut the theater down in March and April of this past year, and we completely renovated the space. So we have, you know, very comfortable seats now. Um, we’ve completely realigned what you, you experience so that you get better, uh, sightlines for watching movies or listening to programming. And it is just a great space. Now, the bar has been here for a while, and so the bar is in its current incarnation is not new, but we have, what I believe, and, and I’ll just go out on in record in saying this, we have one of the best mixologists in, in the state of New Mexico. I agree. Agree. Also managers, Art theater, and Mr. Evan Schultz. Um, and so what we’re doing there now is, is is creating kind of this new, uh, just a whole new environment, a new bar environment, everything from our, you know, making our own, um,
Al: (15:53)
I mean, we make our own, you know, we’ll have a drink that has, you know, dried strawberry dust on it and he’ll not only freeze dry the strawberries, he’ll create it into dust and then put it on the cocktail in a pattern. And it’s just like, pretty much everything you have here isn’t just bought off of a shelf. It’s truly made by hand. If something’s infused, you know, spirit, it’s because we infused it in a house. He really takes everything and, and he doesn’t want it to taste like anything else. Right. I think that’s the thing is you can go to a bar, you can get, um, a margarita and it’s great. Right? But we can’t just do that here. He can’t just do that here. It’s how can we make this different So when you come here, you have an experience that you can’t have anywhere else in Santa Fe. And I think that’s what even makes with our programming with the bar, You know, one of the things that we do now, if you come see a program, you’re gonna have a themed cocktail with it. And that’s the only time that you can have that cocktail, you know.
Bunny: (16:46)
Well, I just saw that, um, you did for, um, your, when you showed Killer Clowns, you had a themed killer Moto Margarita. Yep.
Al: (17:02)
Oh, a couple
Bunny: (18:04)
Al: (18:33)
Yeah, I think again, we’re still letting the, um, Guillermo was speaking of, you know, doing the surveys and, and seeing where the Santa fans want us to go with programming or what they want from the cinema. And I think we’re still really trying to stay attuned to what are people wanting to see? And again, being such a small town, having, you know, other cinemas around us, what can, again, what can we offer that’s different than them? We’re not here to compete. We’re just here to give people a different experience.
Bunny: (19:03)
Well you’re, it seems like you’re here to contribute to the community. That’s how it feels to me as
Guillermo: (19:08)
An outsider. Exactly. And, and, and I think you used, um, in a conversation before the podcast Bunny used the word an event space. I mean, that’s really what we’ve become. So much so that
Bunny: (19:19)
Talk about that piece because I know that I saw on your website where you can now rent the space when we, or you can and or, or somebody can let you curate an event for them. Am I right? Talk about that.
Guillermo: (19:32)
Well, you know, we keep going back to this, you know, conversation and, and survey we did in last year. And it’s a trend in the industry. I mean, when we follow the news of what’s going on, particularly with small theaters, independent theaters throughout communities in this great country of ours, um, we’re having to shift. We were having to wear many hats. And when we renovated the theater, we, we set it up so that the entire front end of the theater now is no longer one of it’s kind of no longer one unified break. It’s a very, um, uh, what would be the word? Kind of an interesting setup. But we’ve got a large space up front that’s very what we call a flex space. So you still have your seating, uh, your stadium type seating. But now we’ve got this space where we can do everything from mobile furniture that we can configure around the states, for example, for drag brunch. Yep. Or we clear it outta the way. So we have a dance place or a place for, um, a small safe two or three person performance. Um, we also have a flex stage that we can bring in now that will allow us to grow. So we can play an individual who might be singing, uh, with a guitar or it could be a full band now. So the idea being is we, we, we can kind of reconfigure this, um, and play with it to suit the need of the particular group if it’s a rental or, or for, for collaborating on a project. Like we’ve got some really exciting stuff coming up in December.
Al: (21:01)
Um,
Guillermo: (21:02)
That, you know, that we got the space to do that now.
Al: (21:05)
Yeah. Yeah. But anyone can rent it. We do, we actually just did a wedding reception, um, the other weekend. Um, we had a 13 year old birthday party where we had video games, you know, played on the big snow. Um, yeah, we really can, again, with our capacity of, of 76, you know, we can kind of do whatever whatever’s needed. Um, you know, staff parties, holiday parties. So it’s really whatever you want to use the space for, we probably can make it happen.
Bunny: (21:37)
Uh, that was my next question was what Guillermo just alluded to. What’s, what’s coming up that you want people to get on their calendar right now? Can you tell us or is it a secret
Guillermo: (21:50)
Well, um, it’s one part I think I wanted to share with, and this kind of touches back on, on, on Evan, um, his presence here at Jean Cocteau for us we’re using the current bar configuration as an experiment. And that experiment will lead to, um, a very exciting new bar space that we hope to open in 2023 called Milk of the Poppies. And we’re, we’re very actively involved in the design and, uh, permitting phase now. And, um, we hope to get that again up and going probably winter of 2023 with an opening somewhere closer to spring. So that’s one piece that we’re super excited about. You know, you a person will actually have a real bar and, um, we do, and Evan does a lot out of this very small space we have now, but you know, now we’ll have a place where we can actually even offer more functionality, more space.
Guillermo: (22:47)
And it’s gonna be truly unique. It’s nothing gonna be like it’s in Santa Fe. Um, but our performances are going to, uh, are gonna shift up as well in terms of, for example, we’re gonna actually be running a, a program of play, um, starting in December, uh, for two weekends in a row. I can’t quite release the title just yet cause we’re still kind of in the conversation point, but, you know, a live play here. Yeah. Consecutive weekends with a group here in New Mexico, you know, from New Mexico in New Mexico. Um, these are just some of the little things that we’re gonna be bringing to the table, not only this winter, but also moving into 22, 23. So we’re only gonna become more diverse in terms of our offerings.
Bunny: (23:32)
So if you have a… I can only assume that you, I mean, we have a lot of conventions that come to town. Do you, can you can a group, you know, if I don’t know if Apple decides to come to Santa Fe for a weekend, they can, they can rent your space and use it for corporate meetings. Has that happened?
Guillermo: (23:52)
Um, we haven’t had anything as of yet. Um, but we, we do have a profile on unique venues, which is a national and international website for unique venues for conferences and groups and things of that nature. We would love to have apples Yes.
Bunny: (24:09)
With us and, and I’ll show up and interview somebody. Yeah, let’s do that. Let’s do it. Let’s promote Absolutely.
Guillermo: (24:29)
I’ll let you tell him the exciting news. Wait, what?
Bunny: (25:26)
And as I recall when I first was hanging out there and would sometimes, you know, get to visit with George r r Martin in the bar with the books, every once in a while I’d run up on a signed copy of his books. And I saw on your, um, website that you, you have, um, somebody doing a signing soon. Am I wrong?
Guillermo: (25:49)
Am I right? Yeah, that is correct. Um, we’re, it’s, it’s a full functioning bookstore. Independent little bookstore. Um, we do book signings, we do community events. We’ve got game night. You can get coffee if you wanna stay late. Yeah. If you wanna stay late in the afternoon, you can also get Sake or a curated Japanese beer. Mm-hmm.
Bunny: (26:32)
Way I’m kind of a bookie and I’m like, what, what mortgage you want than a bookstore where you could also have a cocktail
Guillermo: (26:39)
Right, right,
Bunny: (26:41)
Right. Come on.
Al: (26:43)
There’s nothing better than Bran for a book with
Guillermo: (26:45)
A Yeah. Trick
Al: (26:46)
In your
Guillermo: (26:46)
Hand. You know, again, you know, Twig has curated this shop where we still carry, you know, all the signed works of George R. Martin. Um, but we have a lot of other works in there. We do have collectibles in there. We’ve got a lot of signed copy for various authors, both local, regional, and national mm-hmm.
Bunny: (27:20)
I agree. And, so I just have to ask both of you, is this like the coolest job in the world?
Al: (27:27)
It’s my favorite job I’ve had
Guillermo: (27:31)
It’s, Yeah. This is it. It is honest. It’s an honor and it’s a thrill. Yeah. Um, it’s work. You know, we, we, we all work very, very hard. We’re a small team doing a lot of different things. We all wear mini hats in a day, but at the end of the day, what, what can one say? And it might be the best job in, in Santa Fe, I don’t know if I’m getting ahead of myself there, but
Bunny: (27:54)
I don’t know, sometimes I think I have the best job doing these interviews. You guys probably get a check when you’re done at the end of the day,
Al: (28:34)
Bunny: (28:41)
In Mexico.
Al: (28:43)
Yes. Um, I would say typically though, you can find us, Um, we like to open our bar around 4:00 PM um, uh, obviously we’re open Mondays for Geeks Who Drink. We like to, um, we always say to, you don’t have to come and see a show. You can just come and hang out. Typically, any of us will talk your ear off. We’ll hang out with you if you’re by yourself. You can grab a cocktail, We’ll grab a snack and hang out with us at the cinema. Um, the bookstore’s closed Monday, Tuesday, um, and then open from 11 the seven most days. And then on the weekends, I think those hours are a little bit, they close a little bit earlier,
Bunny: (29:17)
But So it’s next door on the west side, right?
Al: (29:21)
Yeah. Yeah. So it’s just the little corner right here on, uh, Montezuma Stop. You hop off the train, you can come say hi. Nice.
Bunny: (29:30)
Nice. Yeah. And, um, we’ll put links to your social media and to the website and tell me if there’s anything I’ve missed that you wanna be sure people know about the Jean Cocktail Cinema. I’m
Al: (29:41)
Trying to think. I think the big thing is we’re here. Yeah.
Bunny: (29:50)
I just want people to know that at the very beginning when we were talking, when I was saying, How do I introduce you? I said, You know, who, who do I introduce first? And, and Guillermo said, there’s, you can’t see it, but there’s a sign that says, Check your ego at the door. And I thought, that’s so, I mean, that’s sort of how I felt when I have had a, um, an encounter with your boss. It’s like, this is not a guy who knows he’s has like, he, like I’m totally fan grilling him. He’s just, you know, everybody, um, over there seems to be very grounded and interested and having fun. Am I right? Yeah.
Al: (30:29)
We, I’m glad it comes off that way cause that’s how it feels. Again, we’re such a small team that it’s really hard to, to make this stuff happen and have an ego in the way of that. So.
Bunny: (30:39)
Nice. Well, I’m envious. I know you’re both, you’re having great fun. And I’m, I’m coming over for a drink tomorrow afternoon,
Al: (30:53)
On. Thank you so much for having us. Really appreciate.
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